Arie Srugo was born in 1960 to the late Yaakov Srugo, who established his first factory for the production of industrial machinery in 1954 in Argentina.Ltd. “. In the mid-1970s, the factory was moved to the southern town of Netivot. Arie Srugo was employed in the factory as a salesman from the age of 16 and “pumped” into it the knowledge regarding machines for industry from an early age. In 1981, after his release from regular service in the army, Arie Srugo joined the company and was appointed its VP of Marketing. As part of his role as VP of Marketing and as CEO of the company, Arie Srugo has accumulated vast knowledge regarding industrial equipment in general and mixing equipment in particular. The company under his management began to export its machines all over the world and gained a great reputation among the companies in Israel. As part of his extensive activity in the field, Arie Srugo engaged in consulting, characterization, process planning, and adaptation of various industrial equipment to the company’s many customers. In addition, the company engaged in the planning and management of entire projects that the PerMix company undertook. Here in fact began to accumulate vast knowledge and experience in the field of planning and management of projects in the field of process for industry. PerMix, headed by Arie Srugo, has also managed projects abroad in various and varied fields. Throughout PerMix’s years of operation, the company has grown from primarily manufacturing under OEM contracts, building some of the largest brands in the industry, to complete, turn-key processing lines under the PerMix name.