Parantez International Fair and Victam International, the organizers of events for the grain and feed milling sectors, have combined their success and expertise for IDMA Exhibition. The two companies that set out to organize the biggest international event of the sector will organize the 9th International Exhibition for Flour, Feed, Semolina, Rice, Corn, Bulgur Milling Machinery and Pulses, Pasta, Biscuit Technologies together on 11-13 March 2021 under the name IDMA AND VICTAM EMEA.
A strong platform for grain, feed, and pulses industries
The two companies that set out with the motto “International event of the grain and feed milling industry” aim to create a significant benefit with this cooperation by bringing together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform under the roof of IDMA AND VICTAM EMEA. Parantez and the Victam Corporation will provide both exhibitors and visitors with great convenience and significant advantages in marketing, sales, and operational activities. It will also contribute to the faster growth of companies in international markets.
“The most powerful and largest event”
The Victam Corporation, which organizes some of the biggest events in the animal feed processing sector in various locations of the world, will strengthen its presence in Europe, the Middle East, and Africa through this cooperation.
Mr. Sebas Van den Ende, General Manager of the Victam Corporation, points out that both parties signing the agreement are aiming to have the strongest and largest event in the region. Mr. Van den Ende continued his speech as follows: “This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing, and operations and may be a proactive answer for companies wishing to enter the region. The cooperation aims are to have long-term cooperation for the benefit of both parties.”
“Cooperation for a better future”
Parantez International Fair, the organizer of the IDMA Exhibition which is notable for its international success, aims to develop a new synergy with the new partnership focusing on growth in the sector. Mrs. Zübeyde Kavraz, chairwoman of the company, emphasizes that this cooperation will open up new horizons for both the industry and IDMA.
Pointing out to the significance of partnership for strengthening the sector, Mrs. Kavraz said the following: “We live in a period where food safety and sustainable production are at the forefront. Therefore, the development and strengthening of cereal, feed and pulses sectors of which Parantez and Victam are a part of, are extremely important in terms of ensuring food safety and sustainable production in the world. Because cereal and pulse-based foods and animal products continue to constitute the most basic food sources of human beings. More than 600 million tons of wheat and corn are milled annually, and the flour obtained from them is consumed as for noodles, bread, pasta, etc.”
The volume of global grain processing technologies was $ 4.2 billion in 2018. According to recent market researches, the sector will reach $ 6 billion by 2025. Thanks to this cooperation, in Istanbul we will exhibit the technologies of the compound feed and grain markets, of which annual trade volumes are $ 500 billion and $165 billion respectively according to the International Feed Industry Federation (IFIF).
In addition, the world is going through a tough economic period. Companies are placing special emphasis on using the budgets they allocate for promotion and marketing activities on much more efficient platforms and for a good reason. Therefore, we have decided to bring our expertise and strength together in order to contribute to our sector in this regard. This cooperation will prevent our participants and visitors from being divided into smaller events organized at different dates and provide them with an opportunity to come together on a more efficient platform. This means a great deal of convenience and savings for companies in terms of operational activities and a much stronger and extensive marketing network.
Demand for flour and bakery products is expected to increase in the forthcoming period, especially in regions with higher population growth rates. At this point, the most important regions are; Sub-Saharan Africa, the Middle East, and North Africa along with Southeast Asia. Because Turkey is one of the main centers of grain processing technologies industry and it is close to Middle Eastern and African countries where flour demand is expected to grow, so this provides Istanbul strategical advantage in terms of milling exhibition.
IDMA exhibition has received the support of national milling associations of 40 countries. Additionally, the Turkish-Netherlands Friendship Association gives strong support in the formation of this cooperation.
27 May 2021 - 29 May 2021
Istanbul Expo Center